Rummy Circle
Tracked a 65% Registration Rate
The placement of clickable units natively placed on the main menu, game play screen and pause screen ensured high engagement, registrations and transactions.
Rummy Circle
Info
Rummy Circle is one of India's largest gambling games
Problem
Rummy circle wanted to drive relevant user engagement campaigns on their mobile application to increase in-app transactions and spends.
Objective
Increase in-app transactions and spends
Result
GreedyGame analysed its existing data to carefully pick out gamers who have made in-app transactions in the past to create a targeting audience pool for Rummy circle. The ads were shown on popular games that adults have affinity towards. The intelligent placement of clickable units natively placed on the main menu, game play screen and pause screen ensured high engagement, registrations and transactions.
We have been working with GreedyGame for a long time now and we are seeing a very good performance in terms of ROI. Such an approach surprisingly does drive real valuable customers to us.
- Sachin Uppal, CMO - Games 24x7
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