5 factors that affect eCPM calculation
Did you know your eCPM can vary depending on a lot of factors?
Below are some factors that impact your app or website’s eCPM and ad revenue.
Ad units
Type of traffic
Level of traffic
Ad formats
Fill rate
eCPM formula
Know your eCPM by country now
Check out your current eCPM by country vs. potential eCPM
with SDK X.