Cost Per View

What is Cost Per View or CPV?

In the CPV or Cost Per View model, advertisers pay publishers a certain amount for every view the ad gets. This model is predominantly used for video ads where a view is counted when a user watches the ad for at least 30 seconds. However, the duration may vary depending on the platform where the ads run because users interact with every platform differently.

Cost Per View formula

Here is how you can calculate the Cost Per View.

CPV = Total advertising spend / Total video views