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Glossary
Find every terminology you need to get familiar with the Adtech industry.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
A/B testing
AMP Ads
ARPDAU
ARPU
Active users
Ad Placements
Ad blocker
Ad creatives
Ad exchanges
Ad formats
Ad fraud
Ad impressions
Ad inventory
Ad mediation
Ad networks
Ad operations
Ad optimization
Ad refresh
Ad revenue
Ad server
Ad tags
Ad trafficking
Ads Personalization
Ads.txt
Affiliate network
App LTV
App Store Optimization
App growth
App metrics
App monetization
App promotion
App retention rate
App reviews
App-ads.txt
B
Bot Traffic
C
Churn rate
Click Spam
Click Through Rate
Contextual Advertising
Conversion Tracking
Cookie syncing
Cost Per Action
Cost Per Click
Cost Per Download
Cost Per Install
Cost Per Lead
Cost Per Mille
Cost Per Purchase
Cost Per View
D
Daily Active Users
Data Management Platform
Deep Linking
Demand-Side Platform
Dynamic creative
E
eCPM
F
Facebook Audience Network
Fill rate
First-party data
G
Gaming ad networks
Google Ad Manager
Google AdMob
Google AdSense
H
Hardcore Games
Header bidding
I
Identifier for Advertisers (IDFA)
In-Page Push Ads
In-app advertising
In-app events
In-app header bidding
Installs Per Mille
Interstitial ads
L
Leaderboard ads
M
MMO Games
Managed Account (MA)
Managed Inventory (MI)
Minimum Viable Product
Mobile banner
Monthly Active Users
N
Native ads
O
OTT
Open auction
P
Performance marketing
Playable Ads
Policy violations
Postbacks
Programmatic advertising
Puzzle Games
R
Real-time bidding
Remnant Inventory
Return on Ad Spend (ROAS)
S
Second Price Auction
Sellers.json
Supply-Side Platform
T
Test ads
U
User Acquisition Cost
User acquisition
V
VAST Tags
Video header bidding
vCPM
Y
Yield Optimization
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AdX
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SDK X
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Know your eCPM
Glossary
Company
About Us
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Sitemap
Legal
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Privacy Policy
Annual Return
info@greedygame.com
India Office
GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka
USA Office
GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703
©
GreedyGame Media Pvt. Ltd. 2023. All Rights Reserved.
info@greedygame.com
India Office
GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka
USA Office
GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703
Products
AdX
GROW
SDK X
Solutions
Monetize
Advertise
Optimize
Consult
Resources
Blog
Success Stories
Ad Revenue Calculator
Know your eCPM
Glossary
Company
About Us
News and Events
Careers
Contact Us
Sitemap
Legal
Terms of Service
Privacy Policy
Annual Return
©
GreedyGame Media Pvt. Ltd. 2023. All Rights Reserved.