Problem

The publisher was looking for a partner who could help them optimize their inventory most efficiently as the eCPMs were extremely low & had 50% unfilled impressions.

Solutions

Cross format mediation on ad units helped with maximizing the eCPMs for native ads. Banner ad placement has the biggest exposure in the app but fill rates were low. Using cross-format mediation between native and banner, PubScale increased the fills and hence the revenue for native and banner placement.