Ad exchanges
What is an ad exchange?
An ad exchange serves as a middleman between the supply and demand sides of the ad selling process, giving publishers a venue to make their ad inventory available to potential advertisers.
Publisher benefits
- The liberty to control various mechanisms like setting floor prices, blocking specific demand based on their preferences (for instance, competitor and sensitive ads), and targeting
- Setting minimum CPMs at which they want to sell their inventory to ensure a fair price
- Choosing ad formats and styles that their inventory displays on web pages or apps
- Customizing colors, corner styles, and fonts for multiple ad placements
Advertiser benefits
- Setting budget and targeting options, choosing bidding capabilities, behavioral profiling, and price settings
- Blacklisting specific publishers and audiences according to preference
- Placing limits on the number of times an ad appears to the same user
- Transparent bidding that lets advertisers see competitor bids
Contents
What is an ad exchange?
Publisher benefits
Advertiser benefits
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