Ad Exchanges

What is an ad exchange?

An ad exchange serves as a middleman between the supply and demand sides of the ad selling process, giving publishers a venue to make their ad inventory available to potential advertisers.

Publisher benefits

• The liberty to control various mechanisms like setting floor prices, blocking specific demand based on their preferences (for instance, competitor and sensitive ads), and targeting
• Setting minimum CPMs at which they want to sell their inventory to ensure a fair price
• Choosing ad formats and styles that their inventory displays on web pages or apps
• Customizing colors, corner styles, and fonts for multiple ad placements

Advertiser benefits

• Setting budget and targeting options, choosing bidding capabilities, behavioral profiling, and price settings
• Blacklisting specific publishers and audiences according to preference
• Placing limits on the number of times an ad appears to the same user
• Transparent bidding that lets advertisers see competitor bids