Problem

Emtek found it challenging to deliver the right ads on their web inventories that mainly got traffic from Tier-2 and Tier-3 regions. Inadequate and ineffective ads impacted the fill rates, resulting in lower eCPMs. This led to low ad revenue.

Solutions

PubScale exposed Emtek to a broad spectrum of demand sources on Google AdX that catered mainly to Tier-2 and Tier-3 regions. By connecting with demand partners, Emtek saw a boost in their eCPM. Our demand sources quickly filled up their Tier-2 and Tier-3 inventories, resulting in an average fill rate of 95%.