Emtek found it challenging to deliver the right ads on their web inventories that mainly got traffic from tier 2 and tier 3 regions. Inadequate and ineffective ads impacted the fill rates, resulting in lower eCPMs. This led to low ad revenue.
GreedyGame exposed Emtek to a broad spectrum of demand sources on AdX that catered mainly to tier 2 and tier 3 regions. By connecting with demand partners, Emtek saw a boost in their eCPM. Our demand sources quickly filled up their tier 2 and tier 3 inventories, resulting in an average fill rate of 95%.
$0.1 - $1
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