SUCCESS STORIES | AdX
Achieved 95% fill rate and improved eCPM for tier 2 and tier 3 website traffic
Emtek or Elang Mahkota Teknologi is a computer services company based in Jakarta, Indonesia. The company wanted to monetize its website, where most of the traffic comes from tier 2 and tier 3 countries. It was looking for a website monetization platform to enhance the fill rates and boost the eCPMs.
Emtek
Company name
Indonesia
Location
Website monetization
Service
Problem
Emtek found it challenging to deliver the right ads on their web inventories that mainly got traffic from tier 2 and tier 3 regions. Inadequate and ineffective ads impacted the fill rates, resulting in lower eCPMs. This led to low ad revenue.
Solution
GreedyGame exposed Emtek to a broad spectrum of demand sources on AdX that catered mainly to tier 2 and tier 3 regions. By connecting with demand partners, Emtek saw a boost in their eCPM. Our demand sources quickly filled up their tier 2 and tier 3 inventories, resulting in an average fill rate of 95%.
Results
95% average
Fill rate
$0.1 - $1
eCPM
