Cricket Mazza was looking for a partner who could help them monetize their inventory most efficiently during the IPL season when their DAUs surge to about 20X
Cross format mediation on ad units helped with maximizing the CPMs for native ads. Banner ad placement has the biggest exposure in the app but fill rates were low. Using cross format mediation between native and banner, GG increased the fills and hence the revenue for Native and Banner placement.
Fill rate across all ad units.
The CPM for ad unit placement increased by 2x.
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