What is A/B testing?
A/B testing is a technique used by app developers to compare the efficacy of two or more versions of a feature by grouping the audience. The Control group sees the original version, and the Test group sees the modified version. Both variables are compared to determine the one that performs better.
Why is A/B testing important
- By analyzing the results of A/B tests, you can measure the impact of the variations you bring in your ads, monetization, and user acquisition strategies.
- A/B tests help you understand how users respond to each version of your ad, monetization, and user acquisition strategies, which enables you to learn about them and improve LTV.
- A/B tests enable you to make data-driven decisions about your app or website.