Ad creatives
What are ad creatives?
The visual resources you employ as part of the user acquisition plan to draw new players to your app or game are known as creatives. They are essentially adverts that encourage user interaction and increase downloads.
Key to determining the right ad creatives
Finding the ad creatives that give the best outcome might be difficult, but it comes with iterating. There are two ways to identify the ad creatives that work best in your favor.
- Testing: Test ad creatives with different formats and elements to understand how the users respond to the changes.
- Measuring: Collect the data from every test, determine the key metrics, and utilize the data to identify the right ad creatives or make future improvements.
Contents
What are ad creatives?
Key to determining the right ad creatives
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