In-Page Push Ads
What is In-Page Push Ads
In-page push ads are an online advertising format that appears within a website. They are served as banner ads but look and behave like native ads. They occur like in-app push notifications and do not redirect users to a new tab or window. If the user finds the offer interesting, they can click on the ad, which might lead them to a relevant website or product page.
In-page push ads are shown to users even if they have yet to subscribe to the website or app's push notifications. This makes them an effective and engaging way for advertisers to reach their target audience.
How do In-Page Push Ads work
In-page push ads are designed to be engaging and appealing to the users. They look like notifications and not like ads, so users trust them more than other ad formats.
Advertisers can use in-page push ads in their campaigns by collaborating with ad networks. Advertisers can then choose the in-page push ad format and design creatives accordingly. Advertisers can select their target audience based on location, operating system, and other settings. Finally, they must pick a competitive bid price and start bidding.
The ad network will show the in-page push ads to viewers based on relevance. Users visit a website and are immediately served with these ads. Once they click on it, they will go to the advertiser's landing page.
Importance of In-Page Push Ads
Some noteworthy benefits of in-push ads are as follows.
- Expanded reach
- Overcome banner ads blindness
- High-quality traffic
- Pay-Per-Click model
- Expanded reach: In-page push ads also offer access to iOS device users, who were previously difficult to reach using traditional advertising channels. These ads circumvent the device restrictions and help reach a wider audience.
- Overcoming banner ads blindness: In-page push ads appear as banner ads though they are non-intrusive since they do not cover the content and appear on the side. So they lead to higher Click-Through Rates (CTR) than standard mobile banner ads.
- High-quality traffic: Advertisers choose in-page push ads based on traffic quality and serve them to the most receptive users. So this brings in higher-quality traffic by default and, in turn, more successful conversions.
- Pay-Per-Click model: In-page push ads operate on a pay-per-click model. This eliminates paying for every thousand impressions (Cost Per Mille model). This payment method ensures that advertisers are charged only when users click ads. This, in turn, leads to more qualified leads.
In-Page Push Ads vs Web Push Notifications
In-page push ads and web push notifications are two different ways of delivering messages to website visitors. There are some key differences between both. They are as follows.
- Presentation: In-page push ads appear directly on a user's screen contextually in the form of small notifications. Web push notifications appear to users who have explicitly subscribed to them. They appear as pop-ups even when users are not actively browsing the website or domain. They can be intrusive at times.
- Visibility: In-page push ads have a higher chance of being noticed they are displayed on a webpage. Web push notifications require users to opt in and subscribe. Users have more control over this and can choose to unsubscribe anytime.
- User experience: In-page push ads are designed to be non-intrusive since they do not cover the content and provide a better user experience. Web push notifications can be perceived as intrusive if users receive a high volume of notifications.
- Click-Through Rate (CTR): In-page push ads have a higher click-through rate than traditional banner ads since they are less likely to be dismissed or blocked. Web Push notifications might have a lower CTR than in-page push ads since users are likely to engage with notifications in they are contextual and non-disruptive to their browsing experience.
Challenges with In-page push ads
Some pitfalls that occur with in-page push ads are as follows.
- Since it is a relatively new ad format, it takes time to reach the inventory volume as opposed to traditional ad formats.
- In-page push ads serve ads to all website visitors. Since this is not under the users' control, it could be perceived as intrusive or cause ad fatigue.