What are interstitial ads?

Interstitial ads are full-screen ads that appear on top of the existing app or website content, completely covering it. Users can dismiss or close these ads to return to the app or website page.

  • In the case of non-video interstitial ads, the users can close the ad immediately.

  • In the case of video interstitial ads, the close button ideally appears five seconds after the ad is shown.

Why are they popular among publishers?

  • Since they cover the entire screen, they overcome ad viewability issues.

  • Their higher viewability results in more impressions, engagement, and CTRs, therefore, more ad revenue for publishers.

  • They do not place any limitations on the type of content; they support text as well as rich media.

  • They are a reliable ad format for both mobile app and website publishers.

Shortcomings of interstitial ads

  • Higher viewability may result in misclicks, which can mess with the analytics.

  • Since they are pop-up ads and cover the entire screen, they impact the user experience.

  • If not implemented correctly, they can result in penalties for Google policy violations.

  • Because of their large size and complex elements like graphics and rich media, they have a slower load time.

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info@greedygame.com
India Office
GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
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USA Office
GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703
info@greedygame.com
India Office
GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka
USA Office
GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703